Radiant Betch Herbal Skin Care
SERVICES: branding, illustration, eco-friendly packaging, marketing collateral, photo editing, website design
BRAND FEEL: empowered, feminist, united, sassy, vibrant, confident, bold
PROJECT GOAL: create a brand that depicts a bold herbal skin care brand that stands out from the crowd while taking a stand for female empowerment
Brand Message
Radiant Betch is centered around the reclaiming of the word “bitch” and speaks to any woman who has felt the weight of being told she is *too much* or “a bitch” for saying no, speaking her truth & respecting herself through healthy boundaries… and reframes this as something to be proud of.
The brand’s core message is that “self-care is not selfish,” and it links self-care to buying herbal, organic products to put on our precious skin.
Design Approach
When designing Radiant Betch, the goal was to create a brand that’s doing something way different than all the other organic + herbal skin care brands.
Unlike the soft, neutral, earthy look that is standard in the industry, Radiant Betch is bright, bold & takes a stand for something - while still clearly communicating a high-end, eco-friendly & organic product.
This brand is designed to catch the eye of women who are ready for something new - both in their skin care routine & in how they show up in the world.