Fun Guy Farmacy
SERVICES: branding, illustration, eco-friendly packaging, marketing collateral, eco merchandise
BRAND FEEL: friendly, trustworthy, cute, memorable, lighthearted, welcoming, comforting, playful
PROJECT GOAL: create a brand that feels like a welcoming + comforting solution, & appeals to people who are looking to try a more naturopathic approach to their health yet may feel hesitant or afraid
Brand Mission & Strategy
When creating the identity for Fun Guy Farmacy, I curated an inviting, playful & friendly vibe that could provide a source of lightheartedness for those who may be going through a difficult time with their health & have turned to alternative medicine after trying so many other approaches without seeing lasting improvement.
A character illustration is leveraged in this branding approach to associate a familiar, friendly face with the brand & give that sense of comfort, support & kindness. The deeper mission of this brand is to give people a sense of upliftment & hope.
Design Approach
A futuristic font was paired with a soft script font to give the brand a modern yet future-forward feel that alludes to optimistic change born through a comforting process.
A brand illustration was created for this brand to deepen the personality of the brand identity & further communicate the magical healing benefits of mushroom superfoods. This illustration could be used for social media, merchandise, marketing materials & extra goodies (like the eco-friendly canvas tote pictured above) added to customer’s orders.
The use of the mushroom character provides a face that customers can feel connected to & promotes brand loyalty.
