Niching 101: Set Up Your Business to Thrive from Day 1 (Ep. 12)
Want to attract dream clients to your business?
Well, first things first: it's so important to get clear on who those people are! And how you can specifically help them.
"Niching" can be counterintuitive - most of my clients come to me worried that if they narrow down their work to a specialty - - -
helping a specific group of people with a specific thing
- - that they'll shut out potential opportunities to work with more people & make more money.
But paradoxically, the opposite is true.
In this episode, I help you learn why getting specific actually makes you so much MORE magnetic to potential clients.
You'll learn how...
✅ Self-discovery is crucial in the process of niching down.
✅ Niching down allows for deeper connections with clients.
✅ Specializing in a niche can lead to greater abundance.
✅ Your unique story can help you get clear on your niche.
✅ Authenticity is key to building a successful business.
✅ Clarity in your niche helps attract the right clients.
✅ Specialization allows for higher pricing of services.
& more.
Listen now to increase your abundance + impact via your heart-led business.
CHAPTERS:
00:00 Introduction to Niching and Its Importance
04:09 Overcoming Fears of Niching Down
05:07 The Expansive Approach to Niching
05:29 Building a Cohesive Business Framework
06:36 Introduction to the Six Step Process
06:37 Deep Dive into Step Two
06:46 Aligning Energy for Business Success
08:11 Understanding Niching and Specialization
10:01 The Importance of Clarity in Your Niche
11:55 The Power of Specialization
13:17 Building a Reputation Through Expertise
13:46 The Power of Specialization
16:35 Benefits of Niching Down
19:48 Establishing Authority and Pricing
19:52 The Power of Niching Down
22:38 Connecting Through Specificity
23:11 Understanding Your Niche and Audience
26:01 The Importance of Connection in Client Relationships
29:14 Mapping Your Life Story for Business Clarity
31:00 Embracing Authenticity in Content Creation
46:06 Engaging with the Community for Growth
Download the free guide - Your Clear Path to Purpose
(A 6 Step Customizable Roadmap to Build a Business That Aligns with Your Purpose + Dream Lifestyle)
- - - so you can build the core foundations for your business, even if you have no idea where to start.
