How to Easily Make Your Brand Look Put Together... Even if You Don’t Have an Eye for Design (Ep. 9)
Is your branding feeling a little... all over the place? Let’s fix that together! 🎨
✨ In this episode, I’m breaking down what it really takes to build a brand that looks put together, feels like you and attracts the right people. I’ll walk you through a simple, customizable process for picking colors, fonts, and symbols that align with your message and values - which will make your life so much easier when you create graphics for your brand.
Plus, we’ll dive into how having a solid brand builds trust, sparks recognition, and helps your business shine like it’s meant to. 🌟
Here’s a sneak peek of what you’ll learn:
◆ Why understanding human psychology is key to building a successful business. 🧠
◆ How a having cohesive brand system makes design feel effortless and aligned.
◆ Why simplicity in branding helps others connect and remember you.
◆ Pro tips: Use colors with good contrast and stick to 3 main ones. 🎨
◆ Create a brand board to keep your visuals consistent and authentic.
◆ Fonts matter—choose ones that match your vibe and are easy to read. ✍️ ◆ Use symbols or shapes to enhance brand recognition and connection. 🔮
◆ Building trust is the key to attracting clients who resonate with you. 💖
◆ Thinking about rebranding? It might be just what your business needs to grow and thrive.
CHAPTERS:
00:58 Introduction to Visual Branding for Non-Designers
03:49 The Importance of Cohesion in Branding
06:12 Understanding Human Psychology in Branding
06:22 The Importance of Authentic Branding
06:22 Building Positive Human Relationships in Business
06:33 Understanding Human Psychology in Branding
09:17 Creating a Cohesive Brand System
12:42 Curating Your Brand Mood Board
16:36 Establishing Brand Guidelines: Fonts and Colors
24:21 The Power of Color Selection
24:51 Simplicity in Design Choices
24:54 The Importance of Creative Constraints
28:00 Choosing Colors for Your Brand
30:57 Establishing Brand Symbols and Textures
33:49 Defining Your Photography Style
36:58 Designing Your Logo: A Systematic Approach
40:34 Understanding Brand Identity and Logos
42:30 Creating a Brand System
47:48 Taking Action on Your Brand
49:41 Support and Resources for Your Brand
50:43 Embracing Authenticity in Content Creation
51:07 Engaging with the Community for Growth
