Sprouts Alive
Living Meals
SERVICES: branding, illustration, packaging design, marketing collateral
BRAND FEEL: vibrant, natural, energetic, clean psychedelic, cool
PROJECT GOAL: create a brand that feels vibrant, alive, memorable and has a lot of fun personality while maintaining a clean, trustworthy & nourishing vibe - to help attract the desired demographic of customers & maintain brand loyalty
Design & Strategy
When designing Sprouts Alive, I wanted to make sure the brand felt vibrant, alive, memorable and had a lot of fun personality while maintaining a clean, trustworthy & nourishing vibe.
I used some softly psychedelic styles that still feel clean, put-together, simplistic and grounded to find a desired balance between speaking to the right crowd of people without overwhelming them, & being sure to give off the clear message of being a brand you can trust.
To communicate the products sold & the caring intentions at Sprouts Alive, I illustrated a sprout and made it hugging other letters within the logos + brand mark, to add in the feelings of care, wellbeing & support, while also serving the purpose of tying the design together visually and creating a cohesive look.