Indigo Lockwood

Marketing Manager | Campaign Coordinator | Content Storyteller

I help marketing teams execute campaigns efficiently, coordinate cross-channel initiatives, and deliver measurable results.

Meet Indigo

6+ years executing campaigns, coordinating content, and supporting marketing teams
Blend creativity, strategy, and organization to deliver measurable results
Background in social media management, brand storytelling, web & brand design, podcast production, partnerships, and cross-channel marketing

Available for remote contract and freelance work (10–40 hrs/week) supporting content, campaigns, and brand communications

Watch my quick 1 minute intro video:

Reach out to see how I can support your next campaign:

💌 indigomlockwood@gmail.com

Highlights at a Glance:

Increased organic engagement by 40% across multi-channel campaigns
Improved visibility by 60% and engagement by 200% during client launches
Coordinated 15+ collaborations reaching a combined audience of 100K+
Produced and hosted a podcast that grew listenership 900% in 2 months
Led multi-channel marketing campaigns that generated 30-200% revenue growth

Featured Project 1: Purple Plains – Marketing & Brand Support

June 2023 - Present (Ongoing, as-needed)

Role: Marketing Assistant / Brand & Creative Support

Scope: Designed and managed the brand identity, website, and seasonal merchandise while coordinating ongoing marketing campaigns, ensuring brand consistency across channels.

Key Skills: Brand identity design, web design, direct-response copywriting, social media coordination, ad scheduling, asset organization, campaign support

Tools: Canva, Google Drive, Instagram, Notion, Adobe Creative Suite

Highlights:

Designed complete brand identity, website, and seasonal merchandise collections - most products sold out within launch periods
Wrote all website copy with a focus on conversion and audience engagement
Organized creative assets and brand files for consistent use across channels
Created and scheduled digital, magazine and direct mail ads; tracked results to optimize reach and engagement
Supported launch campaigns for new product collaborations, boosting brand visibility

Portfolio Links / Live Work:

Purple Plains Brand Identity: View Portfolio – Designed full brand identity for Purple Plains, including logo, color palette, typography, and visual style guidelines.
Purple Plains Website Design & Copy: View Site – Full brand identity, web design, and conversion-focused copywriting.
Seasonal Merchandise: View Merch Collection – Designed seasonal merchandise that sold out during launch campaigns.

Short-Form Video Examples

Brand Storytelling

Showcased the story behind the brand and its services, translating messaging into visually engaging content.

Behind-the-Scenes + Transition Trend

Highlighted creative process with trending transitions to boost engagement and brand authenticity.

Educational / Audience Needs

Addressed key audience pain points, positioning services as the solution while increasing value-driven engagement.

Funny / Relatable + Trending Audio

Leveraged humor and trending audio to attract new, like-minded followers and grow brand reach organically.

Educational / Audience Desires

Addressed audience desires and linked them to how brand’s services can help them reach their business goals.

Featured Project 2: My Own Brand – Indigo Marigold Creative

July 2019 - Present (Ongoing, as-needed)

Role: Founder, Brand + Web Designer, Marketing Strategist, Content Manager & Brand Storyteller

Scope: Founded and operated a boutique brand and marketing studio, providing end-to-end solutions including brand identity, web design, custom illustration, social media strategy, content creation, email campaigns, advertising, and podcast promotion.

Key Skills: Campaign planning, content creation, brand + web design, marketing strategy, social media management, email marketing, podcast promotion, brand development, visual storytelling

Tools: Notion, Canva, Meta Business Suite, Mailchimp, Google Workspace, CapCut, Squarespace, Adobe Lightroom

Highlights:

Designed cohesive brand identities and visual assets for multiple clients, aligning messaging with target audiences.
Managed multi-channel content calendars (5+ platforms), creating posts, newsletters, and campaign assets that increased audience engagement.
Executed multi-channel marketing campaigns, boosting client engagement by 40% and improving lead conversion through strategic content planning.
Produced and promoted a podcast and other multimedia assets to grow audience reach and brand visibility.

Portfolio Links / Live Work:

Merch & Illustration Portfolio: View Portfolio – Custom illustrations and merchandise designed for multiple campaigns and client projects.

Toolset + Capabilities

Campaign Management: Plan and execute content calendars, coordinate assets, manage launch timelines, track campaign performance

Content Marketing: Write copy, create visual storytelling, schedule posts, shoot and edit photo/video content

Creative Collaboration: Draft briefs, review assets, ensure brand consistency, delegate tasks, track deliverables

Tools & Platforms:

Project Management: Notion, Airtable, Google Workspace, Trello, Asana, Slack
Design & Editing: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Keynote, Canva, CapCut, Figma
Social Media & Marketing: Hootsuite, Mailchimp, Meta Business Suite, Later, HubSpot, ActiveCampaign
Analytics & Reporting: Google Analytics, Meta Ads Manager insights, Data Studio / Looker Studio, Hotjar
AI & Productivity: ChatGPT, Grammarly, Jasper, MidJourney, DALL·E

💌 Let’s Connect

Available for contract and temporary marketing and content roles (remote from Colorado, USA) supporting campaign execution, creative production, and team coordination.

📧 indigomlockwood@gmail.com
🌐 linkedin.com/in/indigolockwood