Purple Plains Cannabis Dispensary
SERVICES: merch design, packaging design, marketing collateral
BRAND FEEL: sophisticated, inviting, open, knowledgable, comforting, personable, safe, deep
PROJECT GOAL: create merchandise that portrays the knowledge, wisdom, high-quality and genuine care that customers receive when they shop at Purple Plains, while remaining stylish & appealing to what customers would want to wear around town
I illustrated a cannabis leaf butterfly to associate a playful, unique & memorable symbol with Purple Plains, so that customers are able to easily recognize the brand, know what it offers, and associate it with an unforgettable experience & style.