Purple Plains Cannabis Dispensary
SERVICES: branding, illustration, merch design, packaging design, marketing collateral, ads
BRAND FEEL: sophisticated, inviting, open, knowledgable, comforting, personable, safe, deep
PROJECT GOAL: create a brand that portrays the knowledge, wisdom, high-quality and genuine care that customers will receive when they shop at Purple Plains, while remaining inviting & attractive to all 3 of their very different types of clientele
Design & Strategy
When designing Purple Plains, I wanted to make sure the brand felt attractive, inviting and had a lot of fun personality while maintaining a high-end, sophisticated & dependable vibe.
I combined playful retro styles with clean lines and orderly structures to simultaneously communicate the personable, friendly, organized, classy & knowledgeable traits of the Purple Plains brand.
I illustrated a cannabis leaf butterfly to associate a playful, unique & memorable symbol with Purple Plains, so that customers are able to easily recognize the brand, know what it offers, and associate it with an unforgettable experience & style.