Mojo’s Misc
SERVICES: merch illustration
ILLUSTRATION FEEL: playful, retro, maximalist, food-inspired fun
PROJECT GOAL: Create a merch design for Mojo’s Misc — a pop-up, delivery, and catering brand known for its maximalist munchies. The illustration features two charming food characters: a steaming NYC-style “We Are Happy To Serve You” coffee cup and a burrito wrapped in a classic blue checkered deli paper.
With bold retro linework and cheeky expressions, the design captures Mojo’s quirky personality while turning merch into a walking billboard that boosts brand awareness, adds a profitable revenue stream, and strengthens the brand’s cult-favorite community presence.